True North reassures analysts about its outlook in a slowing economy and about other matters

Article Abstract:

True North Communications is estimated to earn 24 cents a share for its first quarter despite a downward economy. Shares ended the day of the report at $37.55. The company lowered income by $3.7 million in the fourth quarter. True North is the focus of acqusitions rumors.

Reports, True North Communications Inc., TNO, Bell, David

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Amid jingles and slogans, a sober mood. A slump in advertising

Article Abstract:

Advertising and media agencies are hardening to the plummeting of revenues as TV, radio, magazines and newspapers radically cut spending. As the country lumbers toward economic slowdown, the fall for agencies has been hard and long, without a light at the end of the tunnel. All ad spending is down thus: magazines, 12.9%, newspapers, -11.4% (Sun.) -7.8% (daily); network TV, -2.3%, spot TV, -15.1%, network spot radio -23.3%.

Radio, TV, publisher representatives, TV Advertising, Media Representatives, Advertising, Advertising and Related Services, Advertising Activity, Newspaper Advertising, Radio Advertising, Magazine Advertising, Statistical Data Included, Economic policy, Statistics, Television advertising, Marketing industry, American Association of Advertising Agencies

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The outlook for campaigns is cloudy as marketers reassess spending and agency rosters; one economist says a turnaround for ads is at least 12 months away

Article Abstract:

The economic impact of the Sep. 11, 2001 terrorist attacks and the slowing US economy are still having a decided effect on the advertising economy. The mass media industry is cutting back its ad spending and ad agencies are laying off workers. Ad budgets will be reduced an average of 12% for the 2001 fourth quarter as well as the first quarter of 2002. Economists predict ad-spending growth will begin to recover in late 2002 and early in 2003.

Marketing procedures, Financial management, Research and Development in the Social Sciences and Humanities, Economists, Media Financial Data, Economic aspects, Forecasts and trends, Mass media industry, United States economic conditions, World Trade Center and Pentagon Attacks, 2001

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