Carmichael Lynch: turning admen into enthusiasts
Article Abstract:
Carmichael Lynch builds brand definition by understanding the consumers of the product, as well as by having a good relationship with each client. They do ads for Mack trucks, Rapala fishing lures, Korbel champagne, Harley-Davidson motorcycles, and Schwinn bicycles, among others. The agency seeks autonomy in its work, and is in a growth cycle.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
Del Terrelonge: creating an alternate universe
Article Abstract:
The works and career of graphic artist and interior designer Del Terrelonge are presented on a background of biographical information. The artist's international background is described, with emphasis on the ways in which his British-Caribbean cultural heritage influences his work.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Saatchi & Saatchi Vietnam
Article Abstract:
Issues are presented concerning the partnership which has been established between the Communist government in Hanoi, Vietnam, and the advertising agency Saatchi & Saatchi. The Vietnamese advertising industry is discussed.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Catch 'em and keep 'em: how Web advertisers are luring customers to their sites. (online publications) (Internet
- Abstracts: Great campaigns: five venerable pieces. Duffy: "A Platinum Anniversary"
- Abstracts: Form swallows function: Borek Sipek. Koweiden Postma: surprise and titillate
- Abstracts: Photography's antiquarian avant-garde: reviving long-obsolete processes. Steichen's legacy