Catching the eye: design techniques for getting attention
Article Abstract:
Publication designers should consider several factors in making their publications stand out. Using textured or colored paper can grab the attention of readers but designers should choose a stock that fits the image to be conveyed. Changing the size of the publication can distinguish it from others but designers should take reader needs into consideration before going from a common 8-1/2 x 11 inch format to something more unusual. Another technique is to take a common image and give it an unusual twist, making readers curious, yet comfortable, at the same time. However, publication designers should be careful not to use attention-getting techniques too gratuitously. Eye-catching designs can grab readers' attention, but designers should make sure there is also something of substance to hold the attention of their readers.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1990
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The beauty of bare bones
Article Abstract:
The 1991 International Design Conference in Aspen (IDCA) focused on the bare bones theme, harking back to the decades old principle of less is more. The IDCA provides a forum for discussion and the expanding of horizons rather than focusing on hands-on or tutorial sessions. One successful presentation came from ex-Talking Head David Byrne, who performed in his first solo appearance. Renny Reynolds, a successful party designer in the 1980s, helped design the conference's main tent with inexpensive decorations and Edward Tufte, author of Envisioning Information, recycled 8,000 defective book jackets by printing information on design on the reverse and using them as session handouts. Major themes included the use of minimal versus maximum contrast, community, home, and teamwork.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1991
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A quick read
Article Abstract:
Tips for helping a reader read a publication as quickly as possible include: emphasizing most important points visually; giving a preview; providing multiple entry points; putting material in modular formats; creating contract with design elements; using icons as a visual shorthand; and using charts and visual to simplify complex data.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1990
User Contributions:
Comment about this article or add new information about this topic:
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