Desktop campaigning: Gregory Wallace helped Democrat-ize electronic publishing

Article Abstract:

Desktop publishing services supplied by SIS Inc helped Michael Dukakis project his image in the 1988 race for the presidency. SIS, a direct-mail firm that has branched into desktop publishing, is managed by Gregory Wallace, the company's president. Wallace says that desktop publishing helps add consistency to a campaign, benefitting a campaign by setting standards. At the Democratic National Convention in Atlanta, GA, in Aug 1988, Wallace operated with an automated version of the traditional press liaison operation, which included: a Macintosh SE with a Moniterm screen; a Macintosh II with a Supermac color monitor; two Varityper VT600 laser printers; a Pixelogic video digitizer; a Canon 760 camera for recording digital photographs on floppies; a Microtek scanner; and a Microvax II computer with eight terminals, connected to the Macintosh microcomputers a Pacershare file server.

PRINTING AND PUBLISHING, Management, Conferences, meetings and seminars, Officials and employees, Political activity, Elections, Democratic Party (United States), Dukakis, Michael S., Democratic Party, Wallace, Gregory, SIS Inc.

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Making the grade

Article Abstract:

There are hundreds of colleges that offer courses on desktop publishing. However, the course is rarely focused on the use of equipment. Desktop publishing is taught as a course in design, technology being only a means to an end. Colleges typically use microcomputer equipment in general, usually the choice is the Apple Macintosh, but students are advised to be flexible. Courses teach not only how to use the equipment, but specific design, layout and other graphic skills. Students are usually required to produce a certain number of typical publications like stationery and newsletters. Acquisition of expensive equipment and its allocation is a primary concern for educators at universities. Frequently, students come from computer-literate high schools and have already established some computer expertise.

Computer and Office Equipment, Universities and colleges, Teaching, Design, Graphic arts, User training, Computer Education

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What are you worth?

Article Abstract:

Many employees who have learned desktop publishing have found that their salaries have not increased as a result of their improved computer literacy. However, temporary office workers with desktop publishing (DTP) skills are commanding higher wages than those without DTP skills. Some electronic publishers who are skilled at negotiating have parlayed their new skills into pay increases. People who were interviewed on the subject generally agreed that DTP skills are often not compensated if learned during one's present position. It takes changing positions to increase one's salary as a result of learning DTP.

Wages and salaries, Computer literacy, Salary, Job Responsibility

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