Final papers: how to select the best paper stock for your publication

Article Abstract:

Aspects to consider when choosing the type of paper for a publication include the type of publication (magazine, brochure, tabloid, etc.), the printer used, whether graphics will be printed, how the publication will be distributed and how much money can be spent. Use of high-quality photographs in a publication requires a matte-coated, or machine-finished, paper stock to assure that fine details are not lost when using halftones. Paper with rough surfaces is often preferred for text-only publications; the rough feel gives the publication an antique appearance and is pleasant to handle. Publishing on laser printers usually requires a higher quality than plain photocopying paper for anything other than inter-office memos, proofs and other such documents. Writing paper often serves well when publishing on a laser printer, although woven stock must not be too smooth and laid stock may cause toner to stick only to the raised part of the ribbing.

PRINTING AND PUBLISHING, Publishing industry, Printing industry, Laser printers, Word processing software, column, Laser Printer, Paper Media

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Pause for effect: when white space isn't wasted space

Article Abstract:

White space, though often wasted, can contribute to the effectiveness of a printed page. A designer makes routine choices regarding use of margins, placing of subheads, and whether to use ragged-right or right-justified text. Margins act as a frame around the text; wide margins promote a leisurely read while tighter margins enable the packing in of information and lend immediacy. Margins should be balanced regardless of the design's intent. Right-ragged columns guarantees that text will be spaced evenly and hyphenation minimal, but they can create problems with the size of gutters. The spacing between subhead and corresponding text defines its relationship to surrounding copy. Handling space is easier in an asymmetrical layout then in a strictly centered one. A good rule to remember is never be afraid of space.

Design, Guidelines

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Table talk; elegant place settings for figures

Article Abstract:

Ten tips for designing effective tables are presented. They include establishing the minimum width of the table by determining the width of the widest category, emphasizing the primary reading direction of a table with rulings or elements such as shading and spot color, using bold type to stress pertinent data, break up large tables into smaller sections to prevent information overload, keep table headings concise, select typefaces that are narrow and have well-defined figures, keep tables upright and leave ample blank space in centerfold margins if the table runs across the spread, try to keep tables on the same page as the text they relate to, make footnote numbers readable, and keep tables simple, using a series of tables rather than one complex one if necessary.

Editing, Tables (Furniture), Tables, Page Sizing, tutorial

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