Odermatt & Tissi: cat, but not mouse
Article Abstract:
A description is presented of the graphic designs which have been produced by Rosmarie Tissi and Siegfried Odermatt. Their ability to create innovative designs and yet maintain a traditional classic Swiss style in their work is discussed.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 2001
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Fossil, Inc.: the brand as the product (how to sell a $65 tin with a fee watch inside)
Article Abstract:
A description is presented of the technique used by Fossil, Inc. to establish its brand name as a product. The influential role which is played by graphic design in marketing and the retail market is discussed.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 2001
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Markko Taina
Article Abstract:
The work of Finnish graphic designer Markko Taina is discussed. His career spans magazine illustration, advertising and posters but he is drawn to and excels at book cover design and illustration.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 2000
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