Out at the new old-fashioned ballpark
Article Abstract:
Graphic designer David Ashton uses his deep architectural sense in creating the overall image for the Oriole Park at Camden Yards, the home ballpark of Maryland's Baltimore Orioles baseball team. To fit his work into the warm and old-fashioned vision for the park, Ashton creates a 3-1/2-foot main sign made of steel and fashioned in Caslon typeface by a Pennsylvania blacksmith. He designs the new logo, a diamond bordered with an old typeface called Greco Deco, with a drawing of a baseball player in the center, between crossed bats and an ornate monogram, which stands for 'Baltimore Baseball Club.' Like the rest of the stadium's steelwork, the logo is predominantly dark green. He hangs two triangular banners overlapping each other on each side of every lamppost, so the banners would create a flapping sound when blown in the wind. He creates latticework bases and installed gooseneck lamps in each advertisement panel so they appear like works of art and not detract from the overall old-fashioned motif. The stadium is built of brick and steel instead of the more modern concrete and sports sweeping arches and a natural grass playing field.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1992
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Mixing typefaces: beyond the ransom note
Article Abstract:
There are many fonts now available to desktop publishers, hence the temptation to include a number of different type families in one design. Multiple fonts, when used with discretion, can add to and reinforce the meaning of the printed matter. However, too many typefaces can often have the opposite effect, making the document hard to read and detracting from the message it conveys. Two rules are suggested for evaluating the use of varied fonts. First, multiple typefaces should be used when the visual change will support the message of the document. There should be a reason inherent in the material to introduce a different typeset. Second, the typefaces should be selected on the basis of contrast. Contrast can also be achieved within a single family using size and spacing, or by combining serif and sans serif type. However, multiple typefaces often have more impact as long as they are used with some restraint.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1992
User Contributions:
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