The swatch watch
Article Abstract:
Three major companies offer swatching systems to help designers in the color printing industry identify and select specific colors. Color printing in the electronic publishing field is difficult because the colors that appear on the computer monitor may not be the colors that appear on printed pages. Even with the best calibration available in color monitors, color representation on screen remains inconsistent. This may be due to factors in the monitors, the time of day, or the colors in the room. Swatch books are available from Pantone, Trumatch and Focoltone. The Pantone Process Color System Guide offers over 3,000 colors organized in 3 and 5 percent increments. The Trumatch Colorfinder organizes its 2,000 colors into gradual hues, while the Focoltone offers only 763 colors, but may be the easiest to use for designers who feel overwhelmed by the sheer number of possible colors.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1991
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From the ground up
Article Abstract:
The basic mechanics and planning of publication design remain the same, even though desktop publishing has changed the way publications are compiled. Before designing the actual page layout, various elements such as subject matter, construction and market goal should be considered. Initially, appraise the publication's objectives and target audience. Identify the readers to help determine the appropriate style and image to be conveyed. The type of information being presented will suggest certain basic design details, such as the number of columns per page. Icons, borders and other graphic devices can enhance overall appearance. Distribution channels, timeliness and cost will also affect the design of the publication.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1990
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The best of both worlds
Article Abstract:
Desktop publishers need to realize that they do not have to use a computer just because it is there. Designer Tom Suzuki initially designed a presentation of a book on the Mac, used for its speed, flexibility and economy. Into production of the book, Suzuki used both traditional and desktop methods. Art director of Step-by-Step Electronic Design and Verbum: The Journal of Personal Computer Aesthetics, John Odam, believes that the overwhelming number of services that are directed at desktop designers can be demanding. The more experience a designer has with desktop publishing, the more easily a mixture of both electronic publishing and traditional methods can be mixed.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1991
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