Web designer: online design grows up
Article Abstract:
Web design is maturing as the focus shifts from a page's look to a site's functionality. As bandwidth bottlenecks are reduced images download faster, which gives Web designers more freedom, and new font-compression schemes and browser plug-ins provide designers with more control over type and multimedia. The pace of change in Web technology and tools adds a new challenge for designers, and HTML is seen by most as a serious limitation to their design skills. Designers are hoping for a markup language that can identify the capabilities of individual systems and then present the best layout for that specific configuration, but without such a language designs often are based on the lowest common denominator. Dynamic sites present content that has been customized by viewer preference and that is updated regularly. Dynamic sites show the close ties between back end and front end in Web design.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1997
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Getting to know you online
Article Abstract:
One-to-one marketing has taken hold as a result of the direct ties the Internet makes between consumers and marketers. Web site customization and e-mail marketing are two of the standard means by which marketers gain information about potential customers. Companies can track the way a user interacts with their web site to determine their shopping and information gathering habits so that they can be accurately targeted. Email subscription lists reach target responsive consumers by requesting detailed demographic information that is used to determine each individual's marketing focus.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 2000
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Protect your images
Article Abstract:
Digital watermarking involves embedding digital data into an online image. The purpose is to facilitate copyright protection, but watermarking does not secure an image. Rather, watermarking is a trust-based solution. It makes it possible for an acquirer to find an owner and makes it easy for work to be licensed or sold. How digital watermarking works is explained and a list of problems to avoid is presented. For example, an image must have a prescribed minimum of pixels to be watermarked.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 2000
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