Cadbury Schweppes
Article Abstract:
Cadbury Schweppes has maintained its competence against industry rivals by capitalizing on global expansion efforts. Founded in 1969 through the merger between Cadbury and Schweppes, the company registered a total of 4.1 billion pound sterling in sales revenues from its 200 national operations around the globe. As the third largest beverage market in the world, Cadbury Schweppes markets its brand in 161 countries, with the US as one of the primary sources of revenues. The company is also ranked fourth in the confectionery market, with brands sold in 195 countries.
Publication Name: Consumer Goods UK
Subject: Retail industry
ISSN: 1464-1852
Year: 1999
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Food, alcoholic drink and tobacco
Article Abstract:
An analysis of the UK economy for the first half of 1998 yielded mixed results. The results indicated that industrial production and trade slowed down while consumer spending continued. The food, alcoholic drink and tobacco sector has neither contributed to the decline in trade nor supported the consumer boom. Tougher trading conditions are expected in the sector for 1998 as consumer loyalty diminishes because of the proliferation of choices. In addition, erratic weather patterns will definitely affect sales of food items.
Publication Name: Consumer Goods UK
Subject: Retail industry
ISSN: 1464-1852
Year: 1998
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Soft drinks
Article Abstract:
In 1999, the UK soft drink industry was valued at GBP7,065 mil, representing an estimated volume of 10,445 million litres. An overview of the market is given, along with details of foreign trade, distribution, consumer trends, and forecasts for the future.
Publication Name: Consumer Goods UK
Subject: Retail industry
ISSN: 1464-1852
Year: 2000
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