Congratulations, it's weeks of pain

Article Abstract:

Recent research indicates that the majority of women suffer at least one health problem after the birth of a baby. These can include backache, headaches, cracked nipples, thrush and anaemia. The post-natal period is certainly easier for women today that it was for previous generations, but these problems can become unbearable if they go on for a long time. There is now a growing feeling that women should be given more information to prepare them for how they may feel in the post-natal period.

Puerperal disorders

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When children rule, ad men obey

Article Abstract:

UK advertising agencies are increasingly realizing that it is vital to produce advertisements that appeal to children, especially as children influence 3,000 pounds sterling of spending from a family's budget each year. Children have considerable amounts of money of their own, and also play a key role in determining their parents' purchasing choices. In particular, it is vital to talk to children in their own language, moving away from parental approval or disapproval.

Advertising Management, Advertising, Marketing management, Advertising and children, Children as consumers, Child consumers

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Sick of pregnancy

Article Abstract:

Morning sickness is extremely common in early pregnancy, but almost all women see their symptoms improve greatly by the fourth month. However, a few can suffer severe sickness throughout their pregnancy. This can mean that they become dehydrated and possibly develop hyperemesis gravidarum, which can be harmful to both the mother and the foetus. Women who suffer severe morning sickness often feel that they are not taken seriously, and most do not find a suitable cure.

Care and treatment, Morning sickness (during pregnancy), Morning sickness

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