Frozen pizzas
Article Abstract:
In the last few years the frozen pizza market has been soaring, increasing by 64% and 74% in volume and value terms, between 1995 and 1999. Innovations and quality-improvements, alongside aggressive promotions contributed to this impressive growth.Recent developments include obake and riseo, obetter for youo and microwaveable pizzas. Relative new comers SchwanEs Europe and Green Isle Foods made rapid inroads into the market to emerge as the topmost leaders.
Publication Name: Consumer Goods UK
Subject: Retail industry
ISSN: 1464-1852
Year: 2000
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Chilled pizzas
Article Abstract:
The chilled pizza market has failed to realize a high penetration level in the UK. The pre-packed sector is forecast to experience stronger volume growth resulting from the expansion of the consumer base. A possible decline in value growth is also anticipated because of price discounting. In addition, the delicatessen sector is expected to realize a stronger growth rate than pre-packed products in the short term.
Publication Name: Consumer Goods UK
Subject: Retail industry
ISSN: 1464-1852
Year: 1998
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Frozen ready meals
Article Abstract:
The UK market for frozen ready meals is discussed.
Publication Name: Consumer Goods UK
Subject: Retail industry
ISSN: 1464-1852
Year: 2000
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