Internet Rxs cause safety, ethics uproar

Article Abstract:

Pharmacists, physicians and government agencies have expressed concern over the ease by which prescriptions can be procured through the Internet. The American Druggist magazine visited websites which offered prescription drugs similar to Viagra, and then ordered the drug through thepillbox.com. The drug was delivered within a week without the need to see a physician or pharmacist. The problem with Internet prescriptions is that no government agency, including the FDA, has the authority to regulate online prescription activities.

Evaluation, Internet, Reports, Online services, Internet services, Prescription writing, Powers and duties, United States. Food and Drug Administration

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Asthma savings win over MCO

Article Abstract:

Pharmacists at Pelton's Pharmacy Education Center in Middletown, CT, developed an asthma education program that improved patient asthma care and reduced costs for managed care organization (MCO), Health Right. Under the program, Health Right paid Pelton's a flat fee for each patient who completed the program. Patients who finished the program reduced their physician office visits by 58%, emergency room visits by 65% and outpatient hospital visits by 36%. Pelton's is now marketing the program to other MCOs.

Pelton's Pharmacy Education Center

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Marketing to patients, personally: Edgehill Pharmacy's Patricia Carroll-Grant, Theresa Martin and Bob Ritter help market pharmacy care programs while donating time to the community

Article Abstract:

Edgehill Pharmacy manager Patricia Carroll-Grant and her staff have adopted the concept of marketing a number of pharmacy care and education services to consumers. Edgehill pharmacists not only market disease management programs for patients suffering from asthma and diabetes, and medication advice for patients using multi-drug regimens. They also offer blood pressure and cholesterol checks for people who desire to maintain their health.

Marketing

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