Must Saturday night be a TV desert?
Article Abstract:
The UK's terrestrial broadcasters are unwilling to screen any programmes on Saturday evenings other than those which have mainstream appeal, such as quiz and variety shows. However, these programmes attract fewer viewers than they did in the early 1980s, and mainly appeal to older audiences. This means that broadcasters are coming under growing pressure from advertisers, who are keen to advertise to young, upmarket people. The main difficulty for broadcasters is that young people tend to go out on Saturday evenings if at all possible.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 1997
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Channel 5 gets poor reception as viewers vote with off-switch
Article Abstract:
Channel 5 is being forced to make significant changes to its scheduling policy as audience levels and advertising earnings fail to meet expectations. It will abandon the policy of showing programmes at the same time every evening, and is also likely to make changes to its breakfast show. Its problems have mainly been caused by the fact that only around 50% of the population can receive its programmes, compared with initial estimates of between 65% and 70%.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 1997
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Profits mean the loss of friends for BBC
Article Abstract:
The BBC is coming under growing attack from rival commercial broadcasters, which are criticizing the BBC's programmes, its funding, its self-regulation and its public service remit. The fiercest attack has come from ITV, which has made detailed allegations supported with specific research and accusations. Its most serious charge is that the licence-fee payer is subsidizing the BBC's commercial activities when it should be the other way round.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 1998
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