The British flag, not waving but drowning

Article Abstract:

British Airways has now recognized that its decision to abandon its familiar Union Jack-based logo in 1997 and adopt a new brand image based on a collection of folk art was misguided. It has become clear that passengers felt comfortable with the Union Jack, which was an appropriate logo even though many passengers are not British. In contrast, the use of folk art made British Airways appear primitive and uncoordinated. The airline made a brave decision in undertaking this graphic experiment, but this decision has been shown to be wrong.

Comment:

Has regretted 1997 decision to dump its familiar Union Jack-based logo

Marketing procedures, Company Planning/Goals, Scheduled Airlines, Scheduled Air Transportation, Marketing Management, Marketing, Airlines, British Airways PLC

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The history of sex

Article Abstract:

Sex has become a common aspect of art, literature, film and society as a whole in the UK. The democratization of sex is in fact nothing new, as sex and civilization have always been closely linked. Society used to be subtle and evasive about sex, but has now become open and explicit.

Social aspects, Ethical aspects, Sexual ethics

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Confessions of a Jag man

Article Abstract:

The merits of the E-type Jaguar are discussed. Attention is also given to whether the F-type will be a suitable successor to the E-type.

Motor vehicles and car bodies, Strategy & planning, Automobiles, Automobile Manufacturing, Management, Product information, Jaguar Cars Ltd., Jaguar XK-E (Automobile)

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