Technology marketing: a firm's core competence?
Article Abstract:
Global knowledge production has grown considerably since World War II and it has become imperative for firms to acquire external technologies. Acquisition of new technology goes hand in hand with technology marketing.
Publication Name: International Journal of Technology Management
Subject: Science and technology
ISSN: 0267-5730
Year: 2004
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Technology marketing: a new core competence of technology-intensive enterprises
Article Abstract:
Research into the practice of businesses in obtaining technological work from contractors or selling their own work is presented, with focus on the marketing techniques used in selling advanced technological work.
Publication Name: International Journal of Technology Management
Subject: Science and technology
ISSN: 0267-5730
Year: 2000
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Integrated framework for holistic approach to technology management
Article Abstract:
A new study describes an integrated framework for developing a holistic approach to technology management at company and national level.
Publication Name: International Journal of Technology Management
Subject: Science and technology
ISSN: 0267-5730
Year: 2000
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