External search effort: an investigation across several product categories
Article Abstract:
Utilizing an involvement perspective and Punj and Stewart's (1983) interaction framework of decision making, the relationship between external search effort and a number of motivating antecedent variables is investigated and evaluated across five related consumer electronic products. The findings confirm four of five hypothesized relationships between total search effort and the following variables: purchase involvement (+), attitudes toward shopping (+), time availability (+), and product class knowledge (-). The relationship between ego involvement and total search effort was not significant. The influence of these variables upon a number of sub-indices of external search, including retailer search, media search, interpersonal search, and neutral sources search, is also investigated and reported. (Reprinted by permission of the publisher.)
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1987
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Price expectation and price recall error: an empirical study
Article Abstract:
Expectations are known to affect the encoding and recall of stimuli. In this study the impact of deviations from price expectation (reference price) on price recall error is assessed. We found that an assimilation pattern most adequately represents the relationship between deviation from price expectation and price recall error. When individuals err in price recall they err in the direction of their price expectation, i.e., an expectation effect. As hypothesized, this effect is much stronger and more consistent for less involving products than for more involving products. (Reprinted by permission of the publisher.)
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1987
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