Spent resources: self-regulatory resource availability affects impulse buying
Article Abstract:
The investigation of consumers' propensity to indulge in impulse buying is presented, through experiments to measure the impulse buying responses of consumers based on the availability of self-regulatory resources.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
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Feeling and thinking in memory-based versus stimulus-based choices
Article Abstract:
The comparison of the thought process of consumers during the choice of products and services based on their memory and stimuli is presented.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
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