Where consumers diverge from others: identity signaling and product domains
Article Abstract:
The results of studies on the divergence of consumer preferences based on socio-cultural identity, during the purchase of different products are presented.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
Economic aspects, Cultural identity
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
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Self-referencing and persuasion: narrative transportation versus analytical elaboration
Article Abstract:
The comparison of the effect of analytical and narrative self-referencing, on the elaboration of messages contained in advertisements, is presented.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
Analysis, Advertising, Advertising effectiveness
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
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Differentiation and parity in assortment pricing
Article Abstract:
Implications of equal pricing and differential pricing on consumer choice are examined.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
Unit pricing
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
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Subjects list: Research, United States, Forecasts and trends, Market trend/market analysis, Consumer preferences, Consumer behavior, Consumer behaviour
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