Language in multimedia: interaction of spoken and written information

Article Abstract:

The advantages of presentations that use both written and spoken modalities outweigh the disadvantages. Although the audience's relational processing is decreased by alternating the modalities, item-specific processing and recognition memory are increased. If the two modalities are used simultaneously, neither item-specific elaboration or relational processing appear to be affected.

Multimedia technology, Multimedia systems, Written communication, Human information processing, Intersensory effects

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License to sin: the liberating role of reporting expectations

Article Abstract:

This article discusses about the consumer behavior during answering intention questions regarding product satisfaction.

Consumer Behavior, Methods, Interviewing, Consumer behaviour, Vice, Product evaluation, Top rating

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Spoken and typed expressions of repeated attitudes: matching response modes leads to attitude retrieval versus construction

Article Abstract:

Influence of matching response modes on attitudes expressed orally and typed through internet is examined.

Science & research, Response consistency, Oral communication, Attitudes, Attitude (Psychology), Typewriting

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