Pay attention! Attention to the primes increases attitude assessment accuracy

Article Abstract:

A study demonstrates that a frequently used indirect attitude assessment technique, the attitude activation paradigm, accurately assesses attitudes only when participants attend to the prime stimuli during the attitude activation task. Results lead to the conclusion that failing to require participants to attend to the primes during the attitude activation task results in a flawed measurement, which could lead researchers to underestimate relations between the attitude activation measure and direct, self-report attitude measures.

Public affairs, Social aspects, Analysis, Attitudes, Attitude (Psychology), Stimuli (Psychology)

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Violating conversational conventions disrupts cognitive processing of attitude questions

Article Abstract:

This article examines the effect of violating conversational norms on the cognitive processing of attitude questions with two response choices. Results indicate that participants take longer to answer questions and responses are less predictable when the negative response choice is offered before the affirmative choice.

United States, Psychological aspects, Statistical Data Included, Decision-making, Decision making, Cognition, Conversation, Social norms, Psycholinguistics

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Distinguishing the cognitive and behavioral consequences of attitude Importance and certainty: A new approach to testing the common-factor hypothesis

Article Abstract:

Importance is associated with the tendency to find out information that would help people to use their attitudes in a subsequent judgment, while; certainty is related to the tendency to discover more that one political candidate acceptable.

Science & research, Cognitive science, Hypothesis, Hypothesis (Logic)

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