The interpersonal world of direct marketing: Examining conventions of quality at UK farmers' markets
Article Abstract:
Producers and consumers at farmers' markets are examined utilizing the framework of Conventions Theory to see how they coordinate their mutual expectations in order to circumvent the uniform standards of conventionally produced food and create new production--consumption spaces. The notion of Regard Convention is suggested as a means of acknowledging the non-economic benefits of food supply chains that are underpinned by direct marketing, and in particular, those that involve face-to-face interaction between the participants.
Publication Name: Journal of Rural Studies
Subject: Sociology and social work
ISSN: 0743-0167
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
From words to deeds: enforcing farmers' conservation cost-sharing commitments
Article Abstract:
The devolution of enforcement rights and responsibilities to industry organizations is a response based on a belief that farmers cooperate more with their industry organization than with the government in ensuring compliance. A case study was undertaken that revealed inter alia that the farmers are more to support sanctioning from their company than they would be from government.
Publication Name: Journal of Rural Studies
Subject: Sociology and social work
ISSN: 0743-0167
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Costs and benefits for farmers participating in innovative marketing channels for quality food products
Article Abstract:
The authors examine the use of innovative marketing and distribution channels used by farming cooperatives in Belgium.
Publication Name: Journal of Rural Studies
Subject: Sociology and social work
ISSN: 0743-0167
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Protective personality characteristics among adolescent victims of maltreatment. Sexual abuse and the problem of embodiment
- Abstracts: Protective personality characteristics among adolescent victims of maltreatment. part 2 Children's strategies for coping with adverse home environments: an interpretation using attachment theory
- Abstracts: Globalization and international tourism in developing countries: Marginality as a commercial commodity. Radical transformative nationalisms confront the U.S. Empire
- Abstracts: The extinction of naturally occurring conditioned reactions in psychoactive substance users: analog studies. Substance use and impulsive behaviors among adolescents with eating disorders
- Abstracts: A bi-directional theory of addiction: examining coping and the factors related to substance relapse. Cognitive therapy techniques in continuing care planning with substance-dependent patients