The role of trade fairs in the global fashion business

Article Abstract:

An analysis of the role played by trade fairs in fashion production is presented, investigating the changing function of fairs as buyer-supplier relations have become routinized throughout the year, and the development from export fairs that represent regionally based industries to a highly globalized condition. As the regional base of industries is eroding, fairs increasingly redefine themselves as global sourcing hubs with a number of added functions and services.

Marketing procedures, Hong Kong, Fashion shows, Trade shows

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The cultural economy of fashion buying

Article Abstract:

An investigation is carried out to examine the qualification and mediation of fashionable clothing by fashion buyers at Selfridges, London, and also the way in which buyers are active in defining, shaping, transforming, and requalifying products. Buyers have three encounters, with the products, suppliers, and consumers, and during these encounters, buyers mediate numerous interests, tastes and identities, deal with suppliers, and come to know their customers.

Consumer Behavior, Analysis, Growth, Fashion merchandising, Company growth, Consumer behaviour

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The return of the fur coat: A commodity chain perspective

Article Abstract:

The rise, fall and return of the fur coat are analyzed from an economic sociology framework. The different vertical frameworks for mapping and analyzing the relationship between consumption and production, primarily the global commodity chain approach associated with the work of Gary Gereffi and the systems of provision approach developed primarily by Ben Fine, is discussed.

Production management, Fur goods, Fur and Leather Apparel Manufacturing, Fur garments, Fur clothing

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