Working hard or hardly working? Gender, humor, and the performance of domestic chores in television commercials
Article Abstract:
The literature regarding gender and the portrayal of housework in television commercials by analyzing the distribution of chores and also the success or failure of chore performance is studied. The findings suggested that male characters performance of chores is humorously incompetent which have important implications for the learning of gender roles from television exposure.
Publication Name: Mass Communication and Society
Subject: Sociology and social work
ISSN: 1520-5436
Year: 2006
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Self-absorbed, dangerous, and disengaged: What popular films tell us about teenagers
Article Abstract:
Results from a content analytic study of images of teenagers in recent popular films, which are aimed at discerning as to how they are typically depicted, are described. The results indicate that modern Hollywood films featuring youth promote an image of teenagers as self-absorbed, violent, and disconnected from parents and disengaged from civic life.
Publication Name: Mass Communication and Society
Subject: Sociology and social work
ISSN: 1520-5436
Year: 2005
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Gender portrayals across the life span: content analytic look at broadcast commercials
Article Abstract:
The role that age plays in gender portrayals in contemporary broadcast commercials is studied. Results reveal significant differences among same-age gender portrayals and same-gender age portrayals.
Publication Name: Mass Communication and Society
Subject: Sociology and social work
ISSN: 1520-5436
Year: 2004
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