Final countdown
Article Abstract:
Theme park Alton Towers' new Oblivion ride is aimed at the 15 to 24 age group, according to Alton Towers Director of Marketing Glen Earlam. He focused on creating a brand and on verifying the claim that the ride was the first vertical drop rollercoaster in the world. It is vital to be very focused when planning a new theme park ride, according to J Walter Thompson Planning Director Gary Moss, who has worked with Alton Towers since 1991 on brand and product mix.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 1998
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Philip Mason
Article Abstract:
Philip Mason, chief executive of leisure group Queensborough Holdings, is opposed to the introduction of a minimum wage because he believes that leisure and tourist industry growth will be impacted. He considers himself to have good personal management skills and operates an open door management policy in business. Mason began his career in the leisure industry at Butlins.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 1998
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Bob Rogers
Article Abstract:
The BRC Imagination Arts' chairman Bob Rogers worked as a writer at Walt Disney before being dismissed for being too curious about other business activities. He has a great admiration for Walt Disney's work and enjoys being thrust into new business environments. He would love to redesign some entertainment parks, including Knotts Berry Farm, from scratch.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 1997
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