Furry friends
Article Abstract:
Costume characters can play a very valuable role at theme parks, acting as a marketing tool and enhancing the visitor experience. At Europa Park, for example, costume characters are being created for each international area. Costume characters must be humorous, and their image must be regularly updated. Care should be taken to ensure that both adults and children can empathize with the character. Costumes must offer durability, cleanability and wearer comfort.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 1999
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Gena Romano
Article Abstract:
International Association of Amusement Parks and Attractions (IAAPA) President Gena Romano believes safety is the continuing priority of IAAPA, but notes the increasing challenge of combining education with amusement. She is also keen to promote the international role of IAATA during her presidency, believing in the need for an umbrella organisation to serve the whole industry. Romano's personal business is the management of an amusement park in New York.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 1997
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Byron Evans. (general manager, Segaworld)
Article Abstract:
Byron Evans is general manager of Segaworld, a collection of high tech attractions on a site in Piccadilly Circus. It is expected to attract one and three quarter million visitors during its first year. Evans believes that there are advantages to indoor theme parks in that they are open all year and not affected by the weather, although there are limits on capacity.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 1996
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