Take stock with teens shopping behavior
Article Abstract:
The survey conducted by Jeff Klinefelter of Piper Jaffray & co. and other researchers on teenage students of United States and Canada, to find out the fashion spending by students, reveals the necessity of understanding cultural differences and young customer preferences, in building brand equity.
Publication Name: Souvenirs, Gifts, and Novelties
Subject: Travel industry
ISSN: 0038-4968
Year: 2006
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ItEs the new era of customer retention
Article Abstract:
Many businesses neglect the evident fact that customer is the king in business. Customers include employees who are the internal customers. Customer defection in large numbers should prompt the adoption of measures towards customer retention.
Publication Name: Souvenirs, Gifts, and Novelties
Subject: Travel industry
ISSN: 0038-4968
Year: 2005
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Stickers: making the most of a hot market
Article Abstract:
Popularity of stickers among youth and tourists is discussed. Pirate stickers are believed to be most popular followed by beer stickers.
Publication Name: Souvenirs, Gifts, and Novelties
Subject: Travel industry
ISSN: 0038-4968
Year: 2006
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