Your ticket is watching you
Article Abstract:
Leisure industry usage of ticketing control as a marketing tool is increasing as systems provide more information about queuing, cash collection and visitor numbers. Tickets could eventually be used to analyse what restaurants theatre visitors are eating at and where they stop before and after watching a film, according to TOR Systems' John Jordan. Tickets can be replaced by watches, which are issued to visitors to leisure complexes to track their movements. Smart cards can be linked to computer venue management systems, enabling real-time marketing and instant analysis.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 1997
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Laying on of hands: forget display cases with signs saying 'don't touch', modern museums are entertaining visitors with a hands-on approach
Article Abstract:
Museums are becoming more accessible, with the emphasis on both education and fun. The Roald Dahl Children's Gallery at Buckinghamshire County Museum recreates James and the Giant Peach and Charlie and the Chocolate Factory, and at the Patrick Motor Museum in Warwickshire, children can touch everything on a car called OSCAR. New attractions at the Museum of London include the London Now Gallery enabling visitors to tour London life, and the Catwalk, using computer interactives and object handling points to show the history of London.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 1997
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Riding high
Article Abstract:
The world market for amusement park rides is expected to expand considerably in 1996. There is a trend towards grouping together a number of rides, rather than focusing on a single very large ride. The market will grow as new attractions open, and demand will also be boosted by the use of latest technology.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 1996
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