Universal takes aim at Disney in Orlando

Article Abstract:

Regional and pirate marketing has been the force driving Universal Studios' theme park promotions until this month. Its new billion dollar Islands of Adventure in Orlando will compete legitimately with its own $50 million TV and print ad campaign. The park is due to open in May 1999. Parent company Seagram will get some help from partner Rank Group of Britain and also from Coca-Cola and DaimlerChrysler's Dodge division. The agency responsible for the campaign is Messner Vetere Berger McNamee Schmetterer/EURO RSCG.

Comment:

Ad campaign for Adventure in Orlando will start this month, 3/99

Marketing procedures, Florida, Television, Amusement and Theme Parks, Advertising Activity, Campaign Launched, Account Activity, Print Media, Amusement parks, Theme Parks, Marketing, Universal Studios Inc., Messner, Vetere, Berger, McNamee, Schmetterer/Euro RSCG

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Callaway Golf to cut work force 24% in refocusing on premium clubs, balls

Article Abstract:

Calloway Golf Co. will stick with the most profitable products, premium titanium clubs and golf balls, in a restructuring move that will not pursue golf-book publishing, driving ranges or interactive-golf sites. The refocusing on its core business means layoffs of about 700 employees after summer layoffs of 300 temporary people. The Carlsbad, Calif., company expects to save $40 million a year by taking these steps.

United States, Organizational history, Sporting and athletic goods, not elsewhere classified, Sporting and Athletic Goods Manufacturing, Golf Clubs & Parts, Management, Finance, Golf equipment industry, Sporting goods industry, Golf clubs (Sporting goods), Calloway Golf Co

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