In an unconventional campaign, ABC labels itself America's broadcasting company

Article Abstract:

The ABC Television Network unit of ABC is introducing a new branding campaign in which it labels itself America's broadcasting company. This is the third year of an ambitious campaign which is being altered in response to the fact that the broadcast networks are losing viewers to cable competitors focusing on more narrowly defined niches. The new campaign for the 1999-2000 season created by ABC's agency of record, TBWA/Chiat/Day, is already under way on television and radio, print, outdoor and Internet ads, and will be complemented with an alternative media campaign.

Television Broadcasting, Television broadcasting stations, TV Networks, Media Use, Account Activity, Television broadcasting industry, Television networks, ABC Inc. (Burbank, California), TBWA Chiat/Day (Venice, California)

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Seagram and TBWA Worldwide aim a new campaign for Chivas Regal Scotch at 'the newly grown up.'(Advertising)

Article Abstract:

Seagram Spirits and Wine Group and TBWA Worldwide have decided to end their "it" campaign for Chivas Regal to focus on men in their early 30s who have matured and are ready for the successful grown-up beverage. The best-selling brand of expensive whisky has had sales fall off significantly from their market of aging demographics, so the new campaign will have a hipper tone, though still employing the witty, irreverent style from the past. The "When you know" campaign will be in print, television and radio, with soundtracks featuring Diana Krall.

Distilled and blended liquors, Distilleries, Bottled Whiskey, Management, Marketing, Contracts, Whiskey, TBWA Worldwide, Liquor industry, Tripodi, Joseph V., Seagram Spirits and Wine Group

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Using elements of fashion and hints of humor, two Cognac campaigns aim for younger drinkers

Article Abstract:

Hennessy is being advertised as "Appropriately complex" in a Kirshenbaum Bond & Partners print campaign. Remy Martin is focusing on the centaur character that is featured on all of its Cognac bottles in a DDB Paris print and radio campaign. The campaign runs the "Only Remy" theme. Both Hennessy's and Remy Martin's campaigns show the increase of image orientation in the marketing of spirits.

Comment:

Focusing on the centaur character that is featured on all of its Cognac bottles in a DDB Paris print and radio campaign

France, Wineries, Print Media, Beverage & Neutral Brandy, Radio, Brandy, E. Remy Martin et Compagnie S.A., Article, Hennessy, DDB Paris, Kirshenbaum Bond and Partners

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