The effect of sales force adoption on new product selling performance
Article Abstract:
A new study investigates the relationship between the adoption of a new product by the sales force and its selling success. A model of selling performance is discussed.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 2000
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Marketing's influence tactics in new product development: a study of high technology firms in China
Article Abstract:
A new study uses data from China to investigate the influence tactics employed in new product development.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 2000
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Inward technology licensing as an alternative to internal R&D in new product development: a conceptual framework
Article Abstract:
Decisions to adopt inward technology licensing (ITL) are influenced by pressure on an organization to develop new products in spite of limited resources. ITL involves the purchase of the right to use from a patentholder which in turn receives royalty from the sale of products which used the patented technology. A conceptual framework is used as a guide for management and policymakers in deciding to use either ITL or internal research and development in developing new products.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 1992
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