Product hierarchy and brand strategy influences on the order of entry effect for consumer packaged goods
Article Abstract:
The effect of product hierarchy and brand strategy on newly introduced consumer packaged goods is investigated. Being the first to launch a product in the market is found to give a company greater edge than merely improving on an already existing product. Brands that are extensions of a mother brand also enjoy marketing advantage over brands that are wholly new. This advantage is more pronounced in new classes of products than in innovations of existing ones.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 1996
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Predictors of the Survival of Innovations
Article Abstract:
Through analysis of statistical and research data, factors related to the success of new products and innovations are discussed. Article outlines methods for forecasting in developmental stages a product's success.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 2005
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Department Status: An Exploratory Investigation of Direct and Indirect Effects on Product Development Performance
Article Abstract:
Evidence is presented supporting equal status across manufacturing, marketing, and research and development departments to foster collaboration and thereby improve product management performance.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 2005
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