Value strategy rather than quality strategy: a case of business-to-business professional services

Article Abstract:

Professional service providers need to understand what variables influence customer loyalty in the business-to-business market. To shed light on this issue, the concepts of quality, value and satisfaction are reexamined in the context of the professional services market. Analysis reveals that customer satisfaction is related to perceived value, which is a function of quality and price. Service evaluation models that incorporate these three values are reexamined in theoretical and practical terms.

Customer Relations, Services, Customer satisfaction, Business-to-business market, Business to business market, Professional workers, Professional employees

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Cross-cultural mall shopping values and habitats: A comparison between English- and French-speaking Canadians

Article Abstract:

The study focuses on English- and French Canadian mall shoppers to investigate shopping values and mall activities in a bicultural environment. The results reveal that French and Canadian mall shoppers are more hedonistic than English Canadians, and English-and French Canadians have similar shopping mall behaviors.

Economic aspects, Influence, French-Canadians, French speaking Canadians, Shopping malls, English speaking Canadians

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Evolution and challenges facing retail atmospherics: the apprentice sorcerer is dying

Article Abstract:

An introduction to the study of retail atmospherics is presented. The scientific research which has been completed concerning the strategic and behavioral issues relating to retail atmospheric design is discussed.

Retail Sales, Retail industry, Retail trade, Consumers

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