A honey of a market segment
Article Abstract:
The honey brown brew is reportedly the hottest new beer being marketed in Canada. Composing the latest beer category are brands Sleeman, Dave's, JW Dundee and Brick Brewery's Algonquin. Sleeman leads the honey brown pack, with anticipated sales of 100,000 hectoliters in Canada in 1998. However, industry observers claim that it is Dave Nichol, maker of Dave's International Selection of Beers, and his television advertisements that have spurred the new niche. Even competitor Sleeman's believes that the TV spots are generating attention as well as buyers to the new product. Presently, the honey brown category covers not much more than 1% of the market, but analysts see that there is still room to grow.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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Fizz goes out of 0.5% beer market
Article Abstract:
Canada's 0.5% beer category seems to have lost most of its popularity after being tagged as the fastest growing segment of the beer market in the early 1990s. In both 1990 and 1991, the non-alcoholic beer category increased at a rate of about 50%. However, national sales of malt beverages in grocery stores totalled $21.6 million for the 52 weeks ending June 20, 1998. The sale is down 5% over the 1997 figure. Labatt, which markets Labatt .5, is reportedly not willing to infuse much money on promoting the brand. Meanwhile, competitor Molson, which markets Molson .5, is set to roll out new packaging for its Excel brand that will include nutritional information.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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NCR offers sales tools
Article Abstract:
NCR Corporation and the Union Bank of Norway (UBN) are promoting a system that is designed to make it convenient to market specific financial products to specific clients. UBN has installed and is utilizing the NCR system in 350 of its branches, where paperwork has been almost eliminated. With the technology, all demographice information of bank customers appear on the bank's computer screen as the customer swipe their bank cards upon entering. The bank teller could, for example, offer home insurance to the client who has recently applied for a mortgage. NCR intends to have a test set up of the technology in Canada by the end of 1998.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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