Advertising

Article Abstract:

The cosmetics and toiletries market in Hungary has been affected by the aggressive advertising campaigns launched by foreign firms. Ads are launched through various media including billboards and television across Hungary. Ad campaigns of imported products are dubbed with Hungarian language but are the same with ads used in the international markets. Among the media used for ads, television serves as the most effective as a source for product information. Meanwhile, for the younger generation print ads and point-of-store displays reinforces new products.

Comment:

Hungary: Cosmetics & toiletries mkt is affected by aggressive advertising campaigns launched by foreign firms

Toiletries, Toilet Preparation Manufacturing, Hungary, Advertising, Television, Marketing/Advertising Methods, Point-of-Purchase Displays, Slogan, Radio

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Emerging product sectors: new launches

Article Abstract:

Nestle and Hero Espana are two of a few breakfast cereal makers that launched new products in 1997 within niche sectors such as young children and health and fitness conscious consumers. Other firms spent investments on advertising and promotion campaigns to stimulate demand. Nestle rolled out Fitness Nestle in May 1997 that touts a mixture of wheat and toasted rice puffs, plus a high content of natural fiber, vitamins and minerals. Hero Espana unveiled its new Hero Baby Junior range in April 1997, aimed at children aged 18 months to three years.

Comment:

Unveils its new Hero Baby Junior range in April 1997, aimed at children aged 18 months to three years

Product introduction, New Products/Services, Spain, Cereal Preparations, Breakfast Cereal Manufacturing, Breakfast cereals, Nestle, Hero Espana S.A., Fitness Nestle, Hero Baby Junior

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Consumer catering: total market: sectoral analysis

Article Abstract:

Europe's three of its five key markets were led by restaurants with values shares ranging from 40.9% in Germany to 63.5% in France. The sector only ranked the second largest in the other two key markets. The sector is expected to see a higher average expenditure per meal since more time is spent in a restaurant as diners enjoy the experience of a sit-down meal. Catering through outlets primarily serving alcoholic drinks varies substantially, with value shares of 71.7% in Spain and 45.4% in the UK in 1997.

Comment:

Europe: Region's 3 of 5 key markets were led by restaurants with values shares ranging from 40.9% in Germany to 63.5% in France

Europe, Sales & consumption, Food Services and Drinking Places, Eating Places, Restaurants

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