Bay runs with underdog Wolf Group
Article Abstract:
Hudson's Bay Co has selected Toronto, Ontario-based Wolf Group as its advertising agency of record for the Bay department stores. The account is worth roughly $100 million and had been without an agency for nearly one year since 1999. The decision has surprised industry observers because Wolf is considered an underdog. The agency said that it would use television and radio as the primary ad mediums for the Bay account, although the client will continue to its commitment to in-house print.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Good media help is still hard to find
Article Abstract:
Canadian advertising agencies are finding it more difficult to recruit and keep capable media buying personnel. Media people have been leaving due to the difficult demands of their positions and their low pay. Their positions have become more difficult because of the increased workload brought about by the rapid development of communications technologies. Their low pay originated from the historical tendency of agencies to underfund their media departments.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Mosaic 'bewildered' at stock slide
Article Abstract:
Mosaic Group has experienced a further decline in its value as the market beat its shares to under $4, well below the $8 to $9 range where its stock has been hovering earlier in 2001, and far below its 365-day high lof more than $22 per share. The decline is caused by the company's announcement that it would shut down its operations in continental Europe and the departure of its vice-chairman, Pres and COO, Mike Cottman, in about a year.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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