DENMARK: PRINGLES HAS ENTERED CRISP MARKET
Article Abstract:
In August, the American potato crisp brand Pringles, produced by Procter & Gamble, entered the Danish market. The brand was successful from start and reached a 16-18% market share, but the share has now been reduced to 8-9%. Director Fritz Rasmussen at Kims doesn't expect that Pringles will reach Procter & Gamble's target, a 20% market share. The paper writes that Estrella's sales have been somewhat more negatively affected than Kims' by the new competitor.
Publication Name: Boersen
Subject: Business, international
ISSN:
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
DENMARK: INSTALLATION FIRM BANKRUPT
Article Abstract:
The Danish electrical installation firm Danpro, based in Arhus, has been declared bankrupt. The company has 46 employees. The reason behind the bankruptcy is insufficient financial control, especially concerning two big hospital installation contracts.
Publication Name: Boersen
Subject: Business, international
ISSN:
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Denmark: Exports affected by Swedish crown. DENMARK: FORECAST FOR EXPORTS
- Abstracts: Denmark: Export has dropped. UNDERSKUD P BETALINGSBALANCEN
- Abstracts: Denmark: Industrial product up in Denmark. DENMARK: IONAS TO INVEST IN CHIP PRODUCTION
- Abstracts: DENMARK: FORECAST FOR EXPORTS. DENMARK: GE TO INVEST IN REAL ESTATE MARKET
- Abstracts: DENMARK: TELE DANMARK VIOLATES LEGISLATION? DENMARK: PVC TAX NOT TO BE DROPPED