Denmark: Telia's campaigns to attract new clients
Article Abstract:
Telia, the Swedish telecoms company, has launched campaigns in Denmark targeting both the corporate and the non-corporate market with cheap mobile phones. It invites among other things corporate clients to lease a Nokia phone for DKr20/month. For Telia the actual cost of acquiring the phone is DKr2,000. Telia is also the only mobile telephony company that sells a phone with a card for DKr99 (US$11.9). Besides, Telia is co-operating with Alcatel, Tele-Kaeden and the Red Cross offering clients to buy a phone for DKr1 while the cost price of the phone for Telia is DKr1,300. Telecoms analyst John Strand of Strand Consult considers the deal Telia has signed with the Red Cross as well as the DKr99 phone as bad investments whereas the offer for cheap phones to corporate clients will prove profitable as companies on average use their phones more. Poul Erik Olsen of Telia points out that Telia spends less on marketing compared with other mobile telephony companies which means that its costs for acquiring new clients are not higher compared with other operators. Telia anticipates its campaigns to generate 36,000 new clients in the second half of 2001.
Publication Name: Boersen
Subject: Business, international
ISSN:
Year: 2001
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Denmark: Telia aims to achieve 500,000 mobile clients
Article Abstract:
Swedish Telia's ceo Marianne Nivert aims to have achieved between 450,000 and 500,000 mobile telephony clients in Denmark by 2003 at the latest. According to her, the company's present client base in Denmark of 295,000 is not enough to achieve profitability. Nivert's estimates are not deemed as realistic by Danish telecoms analysts. John Strand of Strand Consult says 450,000 mobile clients is not enough to make Telia's Danish operations profitable. He points out that Telia's mobile clients use their phones less than those of rival companies. Andersen Management International's MD Michael Moesgaard claims Telia will find it difficult to attract so many clients.
Publication Name: Boersen
Subject: Business, international
ISSN:
Year: 2001
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