E-mail marketing faces frustrations; solicitations are growing but often ignored

Article Abstract:

Jupiter Media Metrix predicts that e-mail marketing will surge by 79% in 2002, depending on the anthrax scare influence. Consumers say they have noticed the increase in e-mails already and do not like it. It's a dilemma for marketers. Internet Service Provider, EarthLink, suggests Internet users open more than one e-mail account in order to manage the deluge of marketing offers.

New Electronic Marketing, Consumer Attitudes, Direct Mail Marketing, Direct Marketing, Statistical Data Included, Direct mail advertising, Jupiter Media Metrix Inc.

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Nielsen's search for Hispanics is a delicate job

Article Abstract:

Hispanic Americans represent a challenge to market research companies such as A.C. Nielsen Corp. Hispanics' unique cultural differences require approaches that differ from mainstream data gathering. Nielsen has chosen to outsource the work to companies more acquainted with Hispanic idiosyncrasies.

Use of services, Research Services, Hispanic Americans, Marketing research, ACNielsen Corp. (Schaumburg, Illinois), Market research, Outsourcing

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How a gecko shook up insurance ads: homey images are out - now, once-staid industry competes with racy stunts

Article Abstract:

Led by GEICO Corp., property and casualty insurance companies have introduced new ads that are very different from the traditional homespun insurance ads of the past. Insurance companies are spending more on advertising campaigns, with an increase of over 64% since 2000.

Forecasts, trends, outlooks, Financial management, Advertising, Advertising Activity, Fire, marine, and casualty insurance, Finance, Market trend/market analysis, Property and casualty insurance industry, Company financing, GEICO Corp., Industry overview

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