EUROPE/JAPAN: PLANS OF SEGA, SONY, NINTENDO

Article Abstract:

The three Japanese games console producers Sega, Sony and Nintendo were represented at the IFA international radio and television exhibition in Berlin. Sony announced that the PlayStation II console, which is being launched in Japan in September 1999, will be introduced in Europe in the autumn of 2000. Sega has postponed the European launch of the Dreamcast to 14 October 1999. Thomas Zeitner, managing director of Sega's German subsidiary, is expecting to sell more than 200,000 Dreamcast consoles in the first six months. In Japan, 1.2mn Dreamcasts were sold in the first ten months on the market and, in the US, Sega has got 250,000 advance orders for the launch date 9 September 1999. Nintendo introduced in Berlin the Pokemon game, of which it has already sold 12mn copies in Japan. The company is to invest more than EUR 14.5mn in the launch of the product in the German-speaking countries. Nintendo introduced also new games for the Nintendo 64 and for the Gameboy. The new Gameboy Advance, which enables network games via internet, is to be launched in August 2000. Software for the new console is developed by a joint venture with Konami. The joint venture will develop games also for the Dolphin console, which Nintendo is developing in cooperation with Matsushita and which will be launched simultaneously with the PlayStation II in 2000.

Japan, Strategy & planning, Consumer Electronics, Audio and Video Equipment Manufacturing, European Union, Game, Toy, and Children's Vehicle Manufacturing, Home Video Games, Consumer Electronics NEC, Sony Corp., Video games, Sega Enterprises Ltd., Nintendo Company Ltd.

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AUSTRIA: FUNCTIONAL FOOD FROM NOM, VOSLAUER

Article Abstract:

In Austria, the dairy NOM and the mineral water producer Voslauer have recently introduced new functional food products. NOM has recently launched four functional yoghurt drinks, with which the dairy hopes to generate a turnover of Sch 500mn in the first six months. The NOM Balance line represents "the second generation of intelligent dairy products". The yoghurt drinks contain lemon balm and St. John's wort for stress, pomegranate and birch for beauty, tamarind and plum for digestive problems, and red clover for energy. Within the next few months, NOM is to invest Sch 20mn in marketing the new products, which retail between Sch 25 and Sch 30 for 0.5 l. Also under the name of Balance, Voslauer has launched a new wellness water, which contains extracts of lime-blossom, dandelion, marigold and balm. The company is planning to export the "world innovation".

Fluid Milk & Cream, Fluid Milk Manufacturing, Fluid milk

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AUSTRIA: RED BULL GOING STRONG

Article Abstract:

Austrian Salzburg-based Red Bull is to launch its energy drink in Israel, Australia, the US and South America and in 2001 also in Arab countries and North Africa. The drink is being offered in all European countries except Denmark and France. Red Bull, which employs 765 staff, has outsourced production to the fruit juice maker Rauch in Vorarlberg in western Austria and logistics to Quehenberger of Salzburg. Rauch is considering to set up a production plant for Red Bull in Switzerland. The company might thus avoid being affected by the import duty dispute between the European Union and the US. Red Bull expects to sell 1.3bn cans and other packaging units of the energy drink in 2001, up from just under 1bn units in 2000. Turnover is forecast to rise to Sch 14bn in 2001 from Sch 11bn and Sch 7.1bn in 1999.

Israel, Beverages, Beverage Manufacturing, Brief Article

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