FRANCE: EVOLUTION IN HOUSEHOLD CLEANER MARKET
Article Abstract:
Multi-usage liquids topped the French household cleaning product market in 1998, worth FFr 1.09bn (+2.1% in volume, and 0.8% in value). Of this total, products containing bleach accounted for FFr 229.3mn (down 6.8% and 5.1% in value and volume respectively). Toilet cleaners generated a turnover of FFr 950.3mn (+11.2% by value and 6.7% by volume). Bleach generated sales of FFr 567mn (down 2.3% and 2.8% respectively). Window cleaning products were worth FFr 252mn (+2.4% and 0.7% respectively), bathroom cleaning products were worth FFr 140.7mn (down 2.9% and 4.7%), kitchen cleaning products were worth FFr 65.9mn (+30.4% and 22%), and anti-mould products were worth FFr 14.5mn (+5.4% and 6.9% respectively). If 1998 was the year for perfumed products, it is predicted that in 1999 consumers will prioritise practicality and disinfecting properties. Three-in-one products are expected to be very popular. Spray packaged products gained a 19% market share in 1998, from 10% in 1997, although sales of sprays including bleach were down 6.8% in 1998 at FFr 229mn. In 1999 seven new spray products were launched at the beginning of the year. St Marc's reworked range 'Les Regionales' is expected to be popular. Containing Desinfectol (a new disinfectant), the range does not contain bleach, and thus has a pleasant perfume.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: REVIEW OF THE WASHING SOFTENER MARKET
Article Abstract:
The washing softener product market in France, would be worth EUR 200mn, representing a 4.8% increase in value. However, this would only be because of the general tax on polluting products. Colgate-Palmolive is the leader on this market, with 45.9% of the market in terms of value in the year 2000, followed by Henkel (18.4%), and Lever (18%). As for own brand lables, these would now account for 15.7% of the market's turnover, up one point on a year earlier. In terms of product type, the French market still favours classic softeners with 39.9% of sales, followed by measured doses (28.6%), ultra softeners (22.4%), and then eco-refills (9.1%), down from 11.7% a year earlier.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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FRANCE: REVIEW OF CRYSTAL AIR BY AIR WICK
Article Abstract:
Since its launch in April 2000, of Crystal'Air, the air freshener products group, Air Wick (Reckitt Benckiser), has taken a 4% share of the French interior air freshener market, in terms of value. It says it rate of repurchase is very good, at 30%, better its the plug-in air fresheners. Air Wick says the Crystal'Air has a concentration of 80% perfume, and has a life span of four weeks, highlighting that it has combined efficiency with a decorative aspect. According to AC Nielsen, however, this market has lost 17.9% in value over the last year, at October 2000.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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