FRANCE: SEEKING HEALTHY PRODUCTS
Article Abstract:
According to a survey carried out by Secodip and Interdeco, 68% of the French say that they watch what they eat, and 91.5% think that they must eat healthy products in order to stay in shape, up 2.6% from 1997. Of those surveyed, 22.6% said that they seek organic products, and 70.9% of senior citizens intend to buy them. Consumers also look for guarantees. They buy products with quality and AOC labels, as well as brands which represent a guarantee for 35.5% of the French, and a proof of quality for 23.8%. Consumers are willing to may more for quality products. Even so, 92.8% of the French say that 'eating must remain a pleasure' which accounts for the rise in chilled dairy products, 59.9% of the consumers buy them, and sales of dessert creams have risen 3.6% since 1997 and sales of flans with sauce have risen 4.5%.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: CONSUMER EXPECTATIONS
Article Abstract:
According to XTC, the marketing surveillance firm, fitness, health and safety, and practicality are the major basic trends on the food product market in France and worldwide. According to XTC's 2000 Worldwide Food Innovation Panorama, consumers now want to enjoy what they eat. This quest for pleasure is mainly seen in seeking differences, with an increasing demand for more sophisticated products, with traditional and exotic recipes, and varied colours and textures. In France, 31% of the French seek variety, compared with 25% in the rest of the world, while the 17% of their seek sophistication and tradition in their foods, compared with 9% in the rest of the world. The French also seek naturalness and organic foods, which represent 13% of French people's expectations, compared with 12% in the rest of the world. According to Panorama, in the year 2000, consumers increasing are seeking solution products, and in addition are turning toward marketing of the moment. Actimel is cited as a successful example of a solution product: it is a product to be taken in the morning, and carries a health promise.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: HEALTH FOOD PRODUCTS AND MERCHANDISING
Article Abstract:
Three steps are recommended for organising the health food and organic food market: putting organic products in the original categories in order to make room in the health food department and to make it clearer; Nutrition & Sante recommends a specifically organic department; while Distriborg recommends putting all health food and organic products in the same department, because 63% of organic product buyers also buy health food products. Some are counting on the chilled ready foods department in order to attract new customers and develop the health food products market. At present these have a penetration rate of 48.3% of households.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1998
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