FRANCE: PEOPLE ARE PREOCCUPIED BY THEIR WEIGHT
Article Abstract:
According to a survey by TMO, to slim and stay slim has become a major preoccupation of French men and women. However, it is more a woman's worry since 69% of the women are directly concerned. This survey shows that 37% of the women over 15 interviewed were not satisfied with their weight, while 25% want to improve their overall figure, 25% want to improve their stomach, and 14% want to improve their legs. Of those surveyed, 83% put 'watch my food intake' at the top of this list for becoming slimmer, followed by 'practising a physical activity, cited by 72%. When answering the question about the motivation for losing weight, 83% cited 'to feel better about myself,' 50% cited 'to be able to dress as I want,' and 30% cited 'to overcome health problems due to excess weight.' According to estimates, there are now around 3mn obese people in France and 16mn people who are overweight. These figures represent 9% of French women and 5% of French men. The concern for one's figure (slim, healthy, and a positive self image) changes French people's food habits, which is expected to boost the development of diet products as such (chewing gum with aspartame meal substitutes, and functional foods. All of the products linked to the theme of self-management (managing one's health and fitness and weight) have considerable development potential. Some think that supermarkets and hypermarkets should take advantage of this major trend by offering full packages such as for a week of fitness, define a personalised nutritional program, to inform there customers of the foods which are most suitable for a personalised diet.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: WHICH SECTION FOR ORGANIC PRODUCTS?
Article Abstract:
It is not easy to decide where to display organic products in stores. There are three recommended merchandising approaches: grouping all organic products into a specific department; putting them in with health food products; putting them in with the other non-organic products. Distrborg wants organic and health food products grouped together, but La Vie recommends putting organic products in with other products in order to facilitate access to them. Carrefour recommends a dual method for greater clarity and visibility, while Monoprix is still thinking over the question of whether to put organic products in with others or to put them in a special section.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1998
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