FRANCE: REVIEW OF THE BOTTLED WATER MARKET
Article Abstract:
The bottled water market is doing well in France, with a 3.8% rise in value at FFr 9.6bn in 1998, for the twelve months ending 31 August 1998, calculated monthly. Still water is the fastest growing segment, up 7.3% in volume and while sparkling water rose 6.9%. The vitality of bottled water is due to the pollution of underground water sources, and French people's refusal to drink tap water (35.6% do not drink it) mainly because of its bad taste. It is estimated that 86% of French households regularly buy still bottled water and they drink an average of 240 litres of it per capita per year. The still bottled water market is stimulated by vitality of spring water and new mineral waters. The market is dominated by lowest-priced spring water products, a segment which benefits from the overall market growth. Cristaline is the fastest-growing lowest-priced spring water, on the market. It now holds a 10.6% volume market share, behind the national brands of Danone's Evian, which has a 13.1% volume market share, and Nestle's Contrex which holds a 12.6% market share. Given the rise in lowest-priced brands, the market leaders are focusing on acquisitions and the launch of new waters in order to maintain their positions. Sparkling waters still have a high potential in France with 44% households to conquer.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
FRANCE: LIGHT CHILLED DAIRY PRODUCTS
Article Abstract:
Women are the principal target for light dairy products in the chilled dairy cases, particularly fromage frais and functional yogurts, since women eat a lot of these products. They eat yogurt four to five times a week, and white cheese once or twice a week, while men only eat half as much. Light foods are doing well in the chilled dairy department, representing FFr 2.1bn in 1997, up 14%. Taillefine is the leading brand with a volume of 63,700 tonnes in 1997, followed by Sveltesse. Although fromage frais and functional yogurts mainly target women, probiotic products appear to be increasingly targeting families.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
WORLD: THE EUROPEAN DAIRY INDUSTRY
Article Abstract:
According to food department of the Rabobank International bank, the European Union produced 130mn tonnes of milk in 2000 and sold them throughout the world, making it the leader on the world dairy product market, followed by India with 80mn tonnes. Twelve of the world's 20 biggest dairy product of companies are European, and Nestle leads the list. European dairy companies carried out 79% of the world's mergers and acquisitions. However, the European Union's share of the international trade market for dairy products dropped from 53% to 40% in 1999, due mainly to the 1995 World Trade Organisation agreement.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: FRANCE: A REVIEW OF THE SWEETENER MARKET. FRANCE: ANTI-DEPRESSION TREATMENT FROM PONROY. FRANCE: CONSUMERS AND FOOD SUPPLEMENTS
- Abstracts: FRANCE: PEOPLE ARE PREOCCUPIED BY THEIR WEIGHT. FRANCE: WHICH SECTION FOR ORGANIC PRODUCTS?
- Abstracts: FRANCE: MILLERET'S GOALS. FRANCE: IFM REWARDS FROMAGERS ASSOCIES. FRANCE: CHEESE EXPORTS TO THE UNITED STATES
- Abstracts: FRANCE: LEROY MERLIN TO TEST DISCOUNT CONCEPT. FRANCE: BRICOMOTION LAUNCHES NEW DISTRIBUTION SYSTEM. FRANCE: DOMAXEL LOOKS FOR PARTNER
- Abstracts: DENMARK: ANNUAL REPORT BY THE NATIONAL RAILWAY AGENCY. DENMARK: DSB'S FIRST HALF 2001 RESULTS. DENMARK: DSB EXPECTED TO BOOST PROFITS IN 2001