FRANCE: THE READY SALAD MARKET
Article Abstract:
The ready salad market has considerable potential. Only 33% of the French by salads on in the chilled ready foods department in supermarkets and hypermarkets. In addition, the French eat only 3.1 kilograms of salads per year, which is the equivalent of about ten 300-gram tubs per year. Manufacturers are focusing on the meal solution in order to meet consumers needs, with ready-to-eat salads. Martinet has Formotop, a balanced meal concept for one's figure, which consists of taboule with salmon or chicken and a Senoble vanilla dairy dessert, all in a compartmented tray with a fork and paper napkin. The present trend is the proliferation of solutions for meals eaten on the go, and with balanced nutrition. Consumers like salads with single ingredients. This segment represents 49.2% of the market volume and has posted double digit growth, up 31% in 1998, compared with 1997.
Comment:
Ready salad market has potential, since only 33% of the French buy salads from the chilled ready foods department
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: READY FOODS IN SELF-SERVICE DEPARTMENTS
Article Abstract:
In France, the sales of ready meals in self-service departments represented 23,000 tonnes for a turnover of FFr 1.3bn for the twelve months ending 17 January 1999, calculated monthly, for a turnover of FFr 1.3bn. This market is stimulated by the vitality of individual read meals which represent a 70% value market share, with sales up 30% in both volume and value as of mid-February 1999. The principal brands on the market are focusing mainly on advertising and promotional operations in order to maintain market shares or to win new market shares, and on product innovation with new varieties and quality. Famous French chefs, with their signatures, also make it possible to develop sales, representing 10% of individual dishes, up 30% per year.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: REVIEW OF READY MEALS MARKET
Article Abstract:
The progression of the French ready meals market is contrasted according to technology. While tinned ready meals are in the red, with -0.3% in volume (178,485 tons) and -0.2% in value (FFr 3.261bn), over one year, ending 26 March 2000, frozen ready meals are +0.2% in volume (78,000 tons) and +0.3% in value (FFr 2.814bn), at the same time as freshly pre-cooked meals show progressions of double figures, with +12.8% in volume (83,600 tons) and +15.8% in value (FFr 4.48bn), according to Iri-Secodip.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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A great many thanks.
Tracey..