Fast food: outlook: trends to watch
Article Abstract:
The European fast food market is expected head towards maturity and consolidation during the forecast period of 1997 to 2002, with increasingly difficult to identify and exploit profitable sites. Decision making of consumers with changing lifestyles, will continue to be based on convenience and value for their money, consequently indicating the unlikelihood of changing their purchasing habits. Menus will continue to diversify and health and environmental issues will still influence the global fast food industry. Leading chains will watch out for product areas that could hurt brand loyalty and for localised menus that lack an American identity and novelty.
Comment:
Europe: The fast food market is expected head towards maturity and consolidation during the forecast period of 1997 to 2002
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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Fast food: key trends
Article Abstract:
The fast food markets in Europe are characterized primarily as mature and saturated, which consequently calls for menu diversification and extreme price competition. The main strategy for operators is consolidation, franchising and licensing with institutions such as hospitals, to better achieve volume growth. Menus are inclined towards national tastes and non-traditional foods, while more health-conscious consumers prefer foodstuffs such as chicken and fish to red meat. Areas of growth are pizzas, sandwiches and health-oriented foods, while retail distribution is simultaneous with growth in home delivery, drive-throughs and mobile units.
Comment:
Europe: Fast food markets are characterized primarily as mature and saturated, with diverse menus and extreme price competition
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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Fast food: total market size: comparative per capita expenditure
Article Abstract:
The positions in terms of per capita spending on fast food by the European markets of France, UK, Spain, Italy and Germany is greatly similar to their market value. A comparative study of the per capita spending of the markets show Spain and Italy at the lowest ranks. This is blamed on the lack of interest and eligible sites downplayed the benefits of menu adaptation. The reluctance of Italian consumers also hurt per capita fast food consumption. UK leads the markets, followed by France and Germany. The demand for convenient, quick service food outlets is spurred by changing lifestyles such as more working women with less time at home.
Comment:
Europe: A comparative study of the per capita spending of the markets show Spain and Italy at the lowest ranks
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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