Handy-Boom bringt in sterreich f nf Milliarden

Article Abstract:

Ericsson Austria is to set up more than 100 service points in Austria. The aim is to carry out 70% of the repairs of portable phones on site within 24 hours. The company is betting on service, as it predicts that no more than a few of the currently 25 mobile phone manufacturers worldwide will survive in the long term. Ericsson estimates that 1.5mn portable phones will be sold in Austria in 1998, compared with 800,000 in 1997. Turnover should rise to Sch 5bn. Within five years, annual sales of portable phones in Austria are likely to rise to 2.5mn units. This would mean a market penetration rate of 50%. By then more than half of the phones sold will be replacements of old ones, while currently the rate is 20%. Ericsson expects to sell 400,000 portable phones in Austria in 1998, up from 210,000 units in 1997. The company's turnover would thus rise from Sch 900mn to Sch 1.3bn-1.5bn and market share from 22% to 30%. Nokia is the market leader.

Comment:

To set up over 100 svc points in Austria to carry out 70% of the repairs of portable phones on site within 24 hours

Facilities & equipment, Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Cellular Mobile Tel Equip, Wireless telephones, Article, Ericsson Austria

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AUSTRIA: INTERNET SHOPPING WITH MAX.MOBIL

Article Abstract:

Max.mobil has launched an internet shop under http://shop.max.at. The products are delivered within four days.

Cellular and Other Wireless Telecommunications, Services introduction, Mobile Radio Services, Video Retailing Service, All Other Information Services, Wireless communications services, Home shopping, Max.Mobil

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