Jack Daniel's cracks safe promo

Article Abstract:

Brown-Forman Beverage Co has launched a national sweepstakes promotion for its Jack Daniel's Tennessee Whiskey brand in Mar 1, 1999. The contest, dubbed 'Crack Jack's Safe,' was created by Toronto, Ontario-based Encore Strategic Marketing and offers a chance to win $100,000 worth of silver coins. It is being promoted through print, radio and the Internet as well as in-store displays in bars and restaurants.

Distilleries, Bottled Whiskey, Whiskey

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Gretzky grips Goodyear

Article Abstract:

Goodyear Tire and Rubber Co has recruited retired hockey star Wayne Gretzky to advertise its Ultra Grip winter tires. Gretzky will be part of a North American campaign that will be completed on Dec 31, 1999. The promotion includes an essay contest in which contestants will write about an event which had a very important impact on their lives and the "Most Gripping Moments of the 20th Century" sweeptakes.

Tires, Tire Manufacturing (except Retreading)

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Implanting ignorance II

Article Abstract:

A focus on guerrilla marketing strategy followed by breast implanting services in the United States is presented.

Usage, Marketing, Company marketing practices, Breast implants, Breast prosthesis, Guerrilla marketing

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