Last call
Article Abstract:
Downtown Partners has closed its Toronto office in February 2008, following the termination of its contract with Labatt. Downtown's creative director, Dan P awych, has admitted that their remaining accounts could not generate adequate revenue to sustain the agency's operations. The impacts of Downtown's closure are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2008
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Brand power play
Article Abstract:
The National Hockey League has signed a contract with Young and Rubicam for its branding and marketing campaign. A new NHL marketing was set, and that is to tighten its ties with loyal fans while reaching to more fans in the southern area. Details of the new NHL campaign, which is tagged as "Live Every Shift" are provided.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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