The odd couple
Article Abstract:
An overview of Geoffrey Roche's and Christina Yu's careers at Lowe Roche is presented. After Roche hired Yu in June 2005, the advertising company underwent resurgence. The pair was able to produce good results for Stella Artois, the Toronto Zoo, Nokia, and Johnson & Johnson. Other details of the pair's work are also discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Adding PR to the mix
Article Abstract:
The rise in popularity of integrated marketing has led to public relations firms and advertising agencies in coordination. The advantages of integrated marketing are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Winning work
Article Abstract:
Details of some advertising campaigns that are winners of the Lotus Awards and Advertising & D esign Club of Canada's Award are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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